At Adini, we believe fashion should be as vibrant and unique as the women who wear it. Although our journey began decades ago, our mission remains the same: to create clothing for the modern woman who seeks individuality, beauty, and substance in her wardrobe.
We craft garments for women who want to stand out, who embrace colour and texture, and who honour tradition while making it their own.
Inspired by our rich heritage of India, we craft clothing that blends timeless tradition with contemporary style. Our collections are for those who embrace colour, prints, and natural fabrics that want to feel as good as they look.
Our designs are a canvas of bold colours and intricate prints, capturing the essence of eastern artistry.
Sustainable. Ethical. Beautiful
OUR STORY
Rooted in Tradition, Elevated for Today
Born out of a desire to blend the rich cultural tapestry of India with contemporary, modern fashion, Adini was founded in the heart of Delhi in the 1970s, with a single vision: to create clothing that speaks to the soul.
As a family business, using traditional Indian techniques passed down through generations—hand-block printing, intricate embroidery, and natural dyeing, remain at the heart of what we do. Natural fabrics are brought to life by the hands of skilled artisans crafted and printed with carefully created patterns that reflect our seasonal inspiration.
Today, Adini is proudly based in London, but we remain true to our roots keeping the manufacturing within the family factory in Delhi as much as possible.
OUR COMMITMENTS
Crafting Individuality with Purpose
Our signature lies in our artisanal techniques. Each garment carries with it the authenticity and artistry of hand-blocked prints, a method that has been practiced in India for centuries. No two pieces are the same, just like the women who wear them. We believe in slow fashion, where every detail is carefully considered, every pattern tells a story, and each collection is designed to last.
We take pride in using environmentally-friendly materials, minimizing waste, and choosing methods that have less impact on our earth. From eco-conscious dyes to hand-crafted production techniques that honour tradition while reducing our carbon footprint, Adini is committed to creating clothing that feels good in every sense of the word.
OUR VALUES
Ethical and Sustainable Fashion
Sustainability
At Adini, we're committed to not just creating beautiful clothing, but doing so responsibly. Our love for natural fabrics extends beyond their beauty—it reflects our dedication to sustainability. We embrace a thoughtful, slower approach to ensure every decision is made with care, working closely with our factories to reduce sampling and fabric waste.
Fair Trade
We believe fashion can be kind to the planet and to the people who make it. That's why we work closely with our manufacturers, ensuring fair wages, ethical working conditions, and sustainable practices at every step of the process. We have a Quality Control team based in India that are on site daily to ensure all such practises and conditions are met.
Community
We visit all our factories twice a year, joining them in Diwali celebrations. We see firsthand that these businesses function like families, where taking care of their employees is of utmost importance to everyone.
Store Locator
